Hi, I’m Wes.

TL;DR

I’m an optimist, technologist, remote work native, writer, community-builder, experimenter, data nerd, and family man.

I love helping startups grow.

I also enjoy spending time thinking (and writing) about startups, Medellín, Indianapolis, the future of education and work, technology’s impact on incentives, intentionality, urbanism, and coffee.

Work

I'm currently working on building Align.

I formerly led growth at Microverse (YC S19), where I joined as the first marketing and growth employee.

At Microverse, I’ve balanced high-level strategy with scrappy execution to lead the growth our new enrollments 22% MoM (on average) for the past 13 months (December 2018 – January 2020).

To get there, I spearheaded several marketing and growth initiatives. I managed paid ads, allocated our marketing and growth budget, hacked together our referral program, wrote website copy, configured drip campaigns, created inbound and success story content, hired and managed freelancers, agencies, and new team members, launched cold outreach campaigns, created analytics dashboards, coordinated in-person meetups, launched on Product Hunt, and tested dozens of 3rd party tools and APIs.

I’ve also been able to foster and shape Microverse’s remote culture and communication as the full-time team grew from 2 to 20+ people.

Before Microverse, I learned a lot through freelance and part-time work, starting a company, and growing communities. Here are the highlights:

Projects

I spend time thinking (and writing) about startups, Medellín, Indianapolis, the future of education and work, technology’s impact on incentives, intentionality, urbanism, and coffee.

When I publish my thoughts, they mostly go on Twitter. Every 1-2 months, I'll sum up some of those thoughts on my personal newsletter.

Talk to me

You can find me in-person splitting my time between Indianapolis (United States) and Medellín (Colombia), or online during a caffeine-fueled tweet spree.

You can also email me. My email is my Twitter username at at gmail dot com.